2000 Meters Primêre Funksje: Tee-ferpakking by Tiger Pan

2000 Meters Primêre Funksje: Tee-ferpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

2000 Meters Primêre Funksje: Tee-ferpakking

by Tiger Pan

Client: 2000meters Tea（Yunnan） Co., Ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About 2000 Meters Primêre Funksje: Tee-ferpakking

2000 meter is in ferpakkingsûntwerp foar in swarttee-merk út Yunnan, Sina. De searje is ferdield yn trije nivo's op grûn fan produksjegebiet, kwaliteit en smaak. In achthoekige foarm wurdt brûkt as it dielde symboal fan it hiele assortimint. It legere nivo wurdt ferpakt yn papier, it meast brûkte materiaal, wylst it middelste en it premium nivo metalen bussen brûke. In lyts read berchje ferriist boppe-op de bus om oan te jaan dat de tee op grutte hichte groeit. Swart en read binne de haadkleuren, mei in bytsje wyt en ienfâldige yllustraasjes fan âlde beam, kwast en jasmyn.

The Recognition

About the A' Design Award yn Sulver

2000 Meters Primêre Funksje: Tee-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan 2000 Meters Primêre Funksje: Tee-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. 2000 Meters Primêre Funksje: Tee-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensions & Packaging: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Tags: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Production Technology: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Design Challenge: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Research: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiration: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Operation Flow: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Team Members: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Image Credits: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie