Hopapops Sûn Snack Iten by Angela Spindler

Hopapops Sûn Snack Iten by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2020

Hopapops Sûn Snack Iten

by Angela Spindler

Client: Depot Creative

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #101038

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Colors

The Design

About Hopapops Sûn Snack Iten

Projekttaken: Benaming, skepping fan merk en ferpakkingsûntwerp foar poppen sieden fan wetterlelies, rjochte op Amerikaanske konsuminten. De útdaging wie hoe't jo in merk pakke kinne dy't net needsaaklik hat heard fan 'e wichtichste yngrediïnt, wetterlily-sieden. De oplossing, om te fokusjen op shelf shout, ienfâldige ynformaasjehiërargy en promininte yngrediïntenfisuele. De yllustraasje, dy't sawol de foar- as efterkant fan 'e ferpakking útmakket, bringt de produkt- en smaakfariant thús. De unjildige aard fan 'e Hopapops-merkmarktypografy foeget in brutale sprong ta oan' e pakketten, en komplimintearret de leuke stimming dy't makke is foar it merk.

The Recognition

About the A' Design Award yn Izer

Hopapops Sûn Snack Iten is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Hopapops Sûn Snack Iten wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Hopapops Sûn Snack Iten wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova