Problue Annual Posters Primêre Funksje: Poster troch JBBC Branding Consultancy

Problue Annual Posters Primêre Funksje: Poster troch JBBC Branding Consultancy is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Fotografie en Fotomanipulaasje Ûntwerp.

SulverFotografie· 2020

Problue Annual Posters Primêre Funksje: Poster

troch JBBC Branding Consultancy

Klant: JBBC Branding Consultancy

A' Design Award yn Sulver Winner yn de kategory Fotografie

31,450

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #101059

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Problue Annual Posters Primêre Funksje: Poster

Boektekst: Problue Annual Posters is in searje printe posters makke foar in dûkmerk. Elke poster lit ien model sjen dy't sawol stylfolle stedsklean as in dûkpak draacht, sadat de oergong tusken it deistich libben en it dûken sichtber makke wurdt. Griisblau wurdt tapast op de hear foar elegânsje, en read wurdt tapast op de frou. Kamûflaazjeflippers ferwize nei de beweging fan it stedske libben. Kontrasten wurde mei opsetsin arranzjearre, lykas fluch en stil, deistige klean en dûkpak, glêd en skerp. Elke poster mjit 420 by 594 millimeter.

De Erkenning

Oer de A' Design Award yn Sulver

Problue Annual Posters Primêre Funksje: Poster is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Problue Annual Posters Primêre Funksje: Poster wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Problue Annual Posters Primêre Funksje: Poster is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Ofmjittingen & Ferpakking: W 420mm x H 594mm
Labels: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Produksjetechnology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Untwerpútdaging: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Undersyk: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Ynspiraasje: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Projektdoer: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operaasjestreamferrin: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patinten: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Teamleden: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Ofbyldingskrediten: Jblossom Branding Consultancy Co., Ltd