Overpacked Pakket by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Overpacked Pakket

by Jiawen Li

A' Design Award yn Brûns Winner in Ferpakking Category

11,684

Verified Award Winner

Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Pakket

Se ûntwurp in pakket mei gebak, dat wurdt brûkt as kado's oan gesinnen mei bern fan 2 oant 3 jier âld op it festival. It is ynspireare troch de bouwstenen, en de funksjes fan it monster binne ûntwurpen op it oerflak fan 'e bouwstenen. De ferpakkingskast kin wurde recycleare en omboud ta boustiennen, en troch de gesichtsfunksjes fan it monster op 'e ferpakkingskast kinne eagen, noas, mûle, en meardere kombinaasjes wurde brûkt om te stapelen wat hy tinkt dat it gesicht fan in monster is, lykas Frankentense meitsje lykas wittenskippers, ynspirearje de ferbylding fan bern.

The Recognition

About the A' Design Award yn Brûns

Overpacked Pakket is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Overpacked Pakket wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Overpacked Pakket foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release