Sweet Osmanthus Wynferpakking by Yunxin Chen

Sweet Osmanthus Wynferpakking by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Sweet Osmanthus Wynferpakking

by Yunxin Chen

Client: Kwei Mun Lung

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #101516

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sweet Osmanthus Wynferpakking

Sweet Osmanthus is in ferpakkingsûntwerp foar in Sineeske wyn makke fan swiete osmanthusblommen en druiwesap, produsearre sûnder tafoege wetter. De doaze mjit 230 by 90 by 90 millimeter. It ûntwerp put út de kultuer fan Jiangnan, in regio dy't bekend is om syn lange skiednis en syn klassike tunen. In finstermotyf wurdt brûkt as haadtema, om't finsters it karakter fan de Jiangnan-tunen útdrukke. Elk finster biedt in oar útsjoch. De fjouwer siden fan de doaze foarmje tegearre ien trochrinnende tunsêne dy't it ferhaal fan de regio opnij fertelt.

The Recognition

About the A' Design Award yn Brûns

Sweet Osmanthus Wynferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sweet Osmanthus Wynferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sweet Osmanthus Wynferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging: 230mm x90mm x90mm
Tags: Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge: The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research: Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration: The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration: The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members: Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi