2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten by Ruikang Xie

2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2021

2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten

by Ruikang Xie

Client: Xiexie Design

A' Design Award yn Brûns Winner in Ferpakking Category

12,051

Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten

Boektekst: It Wolkomstpakket foar Ynskriuwingen 2019 is in kado-doaze makke foar nije universiteitsstudinten yn Dongguan, Sina. It ûntwerp foltôget in trijejierrige fisuele searje basearre op natuerlike groei, fan siedzjen en blomjen nei fruchtdragen. De reade Lingnan-lytsjy wurdt brûkt as it sintrale patroan, en de side fan de doazeiepening is útstjinsele mei in hoal lytsjyfoarm. In houten ansichtkaart is laser-graveard en kin oplfoud wurde ta in trijedimensjonale lytsjyhinger. De doaze befettet brieven, in kanvastas, in kaart fan pleatslike revolúsjonêre plakken, spjeldsjes, stikkers en passen.

The Recognition

About the A' Design Award yn Brûns

2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan 2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. 2019 Admissions Welcome Package DGUT Wolkomstpakket foar Studinten foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen