Pop Pop Eveneminteûntwerp by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Evenemint en Barren Ûntwerp Competition Category.

BrûnsEvenemint· 2020

Pop Pop Eveneminteûntwerp

by Tist

Client: Tist

A' Design Award yn Brûns Winner in Evenemint Category

24,927

Verified Award Winner

Verify Award Status for #102112

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Eveneminteûntwerp

Pop Pop is in winterseizoensgebûne eveneminteûntwerp dat makke is foar acht duty-free winkels yn Korea. It projekt kombinearret kulturele eleminten mei retailromte om mear as allinnich in winkelûnderfining te bieden. In Sinterklazedoarp-tema bringt winter, Krysttiid en kado's byinoar, en rpopt weromtinkingen op oan weardefolle reismominten. Yllustraasjes fan karakters, bisten en beammen wurde ferbûn troch elkoar oerlaapjende linen, wêrtroch't de ôfbyldingen lêzen wurde kinne as in puzel. Neon-fleks-ferljochting, acryl en fomex wurde brûkt om kleur en ljocht ta te foegjen oan de wite arsjitektoanyske romte.

The Recognition

About the A' Design Award yn Brûns

Pop Pop Eveneminteûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Pop Pop Eveneminteûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Pop Pop Eveneminteûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk