Yuyuan Road Baijiu Sterkedrankferpakking by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Sterkedrankferpakking by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Yuyuan Road Baijiu Sterkedrankferpakking

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #102183

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Sterkedrankferpakking

Yuyuan Road Baijiu is in ferpakkingsûntwerp foar in Sineeske sterkedrank produsearre yn de stêd Maotai, provinsje Guizhou. It ûntwerp is ynspirearre troch Yuyuan Road, in histoaryske strjitte yn Shanghai, en troch it haadgebou oan dy strjitte. It logo lit in elemint sjen fan de Paramount, in oriïntaasjepunt en kultureel symboal yn Shanghai. De bûtenste doaze is makke fan resykle plastyk, de fles is fan keramyk mei gouden spuitferve, en it deksel is fan plastyk. De doaze mjit 100 by 100 by 290 millimeter. De ferpakking is bedoeld om Shanghai syn kultuer oer te bringen op de konsumint.

The Recognition

About the A' Design Award yn Brûns

Yuyuan Road Baijiu Sterkedrankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yuyuan Road Baijiu Sterkedrankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yuyuan Road Baijiu Sterkedrankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019