2018 Welcome Package DGUT Tagongsgeskink by Ruikang Xie

2018 Welcome Package DGUT Tagongsgeskink by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2021

2018 Welcome Package DGUT Tagongsgeskink

by Ruikang Xie

Client: Xiexie Design

A' Design Award yn Brûns Winner in Grafysk Category

8,499

Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT Tagongsgeskink

2018 Welkomstpakket DGUT is in tagongsberjocht-geskinkdoaze makke foar nije studinten fan de Dongguan University of Technology yn Sina. It ûntwerp kombinearret it Sineeske karakter Guan mei de michelia alba, de stedsblom fan Dongguan, ta in lettertypeûntwerp en in ienheidlik fisueel gehiel. De útlûkbere doaze befettet in kanvastas, in notysjeboek, in pinnetas en twa pleatslike atlassen. Ek binne twa flesken ynsletten, ien mei droege michelia alba en ien mei hânskreaune berjochtnotysjes. It pakket is bedoeld om earstejiers studinten in gefoel fan hearrigens te jaan en de pleatslike kultuer te presintearjen.

The Recognition

About the A' Design Award yn Brûns

2018 Welcome Package DGUT Tagongsgeskink is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan 2018 Welcome Package DGUT Tagongsgeskink wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. 2018 Welcome Package DGUT Tagongsgeskink foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen