Fresh Blood DG Youth Kulturele Tentoanstelling by Ruikang Xie

Fresh Blood DG Youth Kulturele Tentoanstelling by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Evenemint en Barren Ûntwerp Competition Category.

BrûnsEvenemint· 2021

Fresh Blood DG Youth Kulturele Tentoanstelling

by Ruikang Xie

Client: Xiexie Design

A' Design Award yn Brûns Winner in Evenemint Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kulturele Tentoanstelling

Fresh Blood DG Youth is in kulturele tentoanstelling hâlden yn Dongguan, Sina. De tentoanstelling presintearret seis lokale eksposanten ûnder it tema fan farske oanfier fan kulturele ynnovaasje. De yndieling is opset as in griintemerk, mei draaiende griintelampen boppe rigen ferkeaperstafels pleatst. Seis lokale gerjochten fertsjintwurdigje de identiteit fan de seis eksposanten. Om't it fenue de orizjinele wurken net befetsje koe, waarden A5-flyers útstansd yn foarmen fan iten, lykas in briede gâns, en betsjinne mei teksten en ôfbyldingen. De grutste papieren tas mjit 340 by 380 millimeter.

The Recognition

About the A' Design Award yn Brûns

Fresh Blood DG Youth Kulturele Tentoanstelling is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Fresh Blood DG Youth Kulturele Tentoanstelling wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Fresh Blood DG Youth Kulturele Tentoanstelling foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen