Sierra Cantabria Wynetiket by Estudio Maba

Sierra Cantabria Wynetiket by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Sierra Cantabria Wynetiket

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Sierra Cantabria Wynetiket

Sierra Cantabria is in etiketûntwerp foar in famylje fan winen dy't produsearre wurde troch in tradisjonele Spaanske wynhûs. It assortimint is breed, dus de etiketten diele ien fisuele taal wylst se subtile ferskillen tusken de flessen behâlde. Heraldyske symboalen dy't de famylje al 150 jier brûkt, wurde kombinearre mei in dúdlike hierargy fan typografyske eleminten. It systeem makket 53 etiketkombinaasjes foar Bordeaux- en Burgundyflessen. Elk etiket wurdt drukt op katoenpapier mei heech reliëf, stampjen en fernisstrekken. De bedoeling is in klassyk en ekspressyf assortimint mei in konsistint merkbyld.

The Recognition

About the A' Design Award yn Sulver

Sierra Cantabria Wynetiket is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Sierra Cantabria Wynetiket wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Sierra Cantabria Wynetiket is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba