Paranormal Wynferpakking by Estudio Maba

Paranormal Wynferpakking by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2020

Paranormal Wynferpakking

by Estudio Maba

Client: Bodegas Baron

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Paranormal Wynferpakking

Paranormal is in ferpakkingsûntwerp foar in famylje fan winen presintearre yn Bordeaux- en Bourgogne-flessen. It grafyske tema is basearre op frjemde en ûnferklearbere ferskynsels, behannele mei mystearje en irony. Detaillearre digitale gravueres roppe âlde boeken oer alchemy en âlde kodeksen yn it sin. De lettertypen binne tekene mei in ferâldere en ûnkrekte útstrieling, fergelykber mei hânprintwurk. Elk etiket is makke fan katoenpapier mei heech reliëf, stimpeldruk en fernisstreken. It ûntwerp is bedoeld om lang mei te gean en nije ferhalen mooglik te meitsjen foar elk wynjier of druverâs.

The Recognition

About the A' Design Award yn Goud

Paranormal Wynferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Paranormal Wynferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Paranormal Wynferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba