New Vision Sapferpakking by Ye Wang and Wei Chen

New Vision Sapferpakking by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2020

New Vision Sapferpakking

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Sapferpakking

Book Text: New Vision is in searje sapferpakkingen ûntworpen foar in fruchtbuorkerij. Elke flesse draacht in ûnderskiedende fruchtgrafyk dy't makke is mei ûntwerpsoftware en produsearre troch in laserprintproses. De grafiken oersette de rike fiedingswearde fan it sap yn ienfâldige visuele foarmen dy't maklik te ûnthâlden binne. De searje is bedoeld om him te ûnderskieden fan konvinsjonele sapferpakking yn supermerken, sadat winkeljers elke soarte gau ûnderskiede en identifisearje kinne. Elke flesse mjit 220 millimeter yn hichte en 64 millimeter yn diameter.

The Recognition

About the A' Design Award yn Izer

New Vision Sapferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan New Vision Sapferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. New Vision Sapferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd