Wolffstrunk Primêre funksje: Bedriuwsidentiteit troch Karen Cuthbert

Wolffstrunk Primêre funksje: Bedriuwsidentiteit troch Karen Cuthbert is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2021

Wolffstrunk Primêre funksje: Bedriuwsidentiteit

troch Karen Cuthbert

Klant: Gerhard Wolff – Wolffstrunk

A' Design Award yn Sulver Winner yn de kategory Grafysk

43,054

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #103697

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wolffstrunk Primêre funksje: Bedriuwsidentiteit

Wolffstrunk is in bedriuwsidentiteit dy't makke is foar in merk fan fruchtesnaps en fruchtelikeuren dy't yn in partikuliere stokerij produsearre wurde. Grafyske reduksje en presyzje karakterisearje de fisuele identiteit. In ferienfâldige figuer fan in wolf tsjinnet as it ûntwerpmerk fan it bedriuwsûntwerpsysteem, en de stilearre foarm fan in drip is oan de figuer tafoege. In beweechbere kop jout it merk in humoristysk karakter en makket dynamyske yndielingen mooglik. It systeem omfettet in gearstald merk, bedriuwsdokuminten, flesse-etiketten, posters, ansichtkaarten, in merkboek en in koarte webside-animaasje.

De Erkenning

Oer de A' Design Award yn Sulver

Wolffstrunk Primêre funksje: Bedriuwsidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wolffstrunk Primêre funksje: Bedriuwsidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wolffstrunk Primêre funksje: Bedriuwsidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Ofmjittingen & Ferpakking: Brandbook: 128 mm x 175 mm, 132 pages
Labels: Corporate Identity, Corporate Design, Brand Design, Logo Design
Produksjetechnology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Untwerpútdaging: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Undersyk: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Ynspiraasje: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Projektdoer: The project was my bachelor thesis and took about 4 month time.
Operaasjestreamferrin: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patinten: Copyrights belong to Karen Cuthbert, 2020
Teamleden: Karen Cuthbert
Ofbyldingskrediten: #1-#5 Karen Cuthbert, 2020