SberBank Online Primêre Funksje: Mobile Bankapplikaasje troch SberBank Online Design Team

SberBank Online Primêre Funksje: Mobile Bankapplikaasje troch SberBank Online Design Team is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Mobyle Technologyen, Applikaasjes en Software Ûntwerp.

SulverMobyl· 2021

SberBank Online Primêre Funksje: Mobile Bankapplikaasje

troch SberBank Online Design Team

Klant: Sberbank

A' Design Award yn Sulver Winner yn de kategory Mobyl

33,881

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #101823

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer SberBank Online Primêre Funksje: Mobile Bankapplikaasje

SberBank Online is in mobile bankapplikaasje ûntwikkele foar in grutte Russyske bank. Hast alle bankprodukten fan de bank binne online beskikber fia de applikaasje. Tradisjonele bankjinsten wurde kombinearre mei lifestyle-funksjes lykas chats, ferhalen en in katalogus. Kleurige ansichtkaarten en stickers kinne oan jildoerdrachten tafoege wurde om se persoanliker te meitsjen. As in transaksje in lange tiid duorret, wurdt in animearre skerm toand ynstee fan in lege laadside. De haad- en wolkomskermen wurde personalisearre neffens lokaasje en tiid fan de dei.

De Erkenning

Oer de A' Design Award yn Sulver

SberBank Online Primêre Funksje: Mobile Bankapplikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan SberBank Online Primêre Funksje: Mobile Bankapplikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. SberBank Online Primêre Funksje: Mobile Bankapplikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Ofmjittingen & Ferpakking: Above iOS 10.0 / Above Android 10.0
Labels: Digital Banking, Personalization, Emotional Design, app.
Produksjetechnology: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Untwerpútdaging: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Undersyk: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Ynspiraasje: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Projektdoer: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operaasjestreamferrin: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.