Vitartissimi Natural Fragrance Kaarsverpakking by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Kaarsverpakking by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2020

Vitartissimi Natural Fragrance Kaarsverpakking

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #104584

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Kaarsverpakking

Vitartissimi Natural Fragrance is ferpakking makke foar in line fan natuerlike etheryske oaljekearsen. It ûntwerp kombinearret in wite doaze mei in bikbân. De doaze hat gjin bedrukking, allinnich in reliëflogo en slogan, wylst alle produktynformaasje op de bikbân pleatst is. It effen wite oerflak makket it mooglik dat de doaze thús wer brûkt wurdt foar opslach, wat ôffal fermindert. It papier is sertifisearre en ôfwurke mei in hjitstimpelproses. De kubuseftige foarm mjit 82 by 82 by 100 millimeter en bespart romte by it transport.

The Recognition

About the A' Design Award yn Izer

Vitartissimi Natural Fragrance Kaarsverpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Vitartissimi Natural Fragrance Kaarsverpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Vitartissimi Natural Fragrance Kaarsverpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019