Mau Primêre Funksje: Parfumferpakking by Moe Nakagawa

Mau Primêre Funksje: Parfumferpakking by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Mau Primêre Funksje: Parfumferpakking

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primêre Funksje: Parfumferpakking

Mau is in ferpakkingsûntwerp foar in wakse parfum ynspireare op de Japanske tradysje. De namme Mau betsjut dûnsjen wylst men driuwt, en it tema is sêftens en lichtens. It parfum sit yn in papieren buis makke fan washi, in tradisjoneel Japansk papier. In toets fan wetterferve op it washi drukt it sêfte karakter fan de geur út. Wakse parfum hat in leech wettergehalte, sadat de ferpakking allinnich fan papier makke wurde kin, sûnder plastyk. De sêfte geur is bedoeld foar minsken dy't parfum op alkoholbasis te sterk fine.

The Recognition

About the A' Design Award yn Sulver

Mau Primêre Funksje: Parfumferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mau Primêre Funksje: Parfumferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mau Primêre Funksje: Parfumferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)