Pure Sapferpakking by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Pure Sapferpakking

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Sapferpakking

De basis foar it konsept fan Pure Juice is in emosjoneel elemint. It ûntwikkele beneaming- en ûntwerpbegryp binne rjochte op gefoelens en emoasjes fan 'e klant, se tsjinje it doel om de persoan direkt neist de nedige plank te stopjen en har te meitsjen út' e mannichte oare merken te kiezen. It pakket drukt de effekten út fan fruitekstrakten, de kleurige patroanen direkt ôfdrukt op in glêzen flesse dy't liket op 'e foarm fan fruchten. It visueel beklamme it byld fan natuerlike produkten.

The Recognition

About the A' Design Award yn Sulver

Pure Sapferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Pure Sapferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Pure Sapferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging: 55 mm x 55mm x 200 mm
Tags: Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology: Glass
Design Challenge: Printing something on the curved bottle requires quite a high technique and was a challenge.
Research: Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration: This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members: azadeh gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018