Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking by Yang Zhang

Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2021

Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #106355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking

De Mi Temple of Heaven Builder Ferpakking is in papieren ferpakking foar in bouwstiennenspultsje. It bûtenoerflak toant de Hall of Prayer for Good Harvest yn fine lijntekeningen, en in yndieling mei rom wite romte hâldt it byld rêstich. De struktuer kombinearret werjefte en ferpakking yn ien doaze. It iepenjen fan it boppedeksel ûntsluert in printe doar dy't de skiednis fan tradisjonele Sineeske houtferbiningstechniken sjen lit, mei in list fan alle ûnderdielen op de efterkant. Efter de doar binne de sekjes mei stiennen yn lagen skikke. De ynderlike struktuer kin derút helle wurde en op 'e nij brûkt wurde as bewarrdoaze.

The Recognition

About the A' Design Award yn Brûns

Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Mi Temple of Heaven Builder Packaging Bouwstiennenspultsje Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensions & Packaging: Packaging Size: 403x301x155mm
Tags: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Research: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiration: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Project Duration: The project started in March 2020 and finished in May 2020 in Beijing, China
Operation Flow: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao