Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking by Yang Zhang

Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2021

Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking

De Mi Transformers Optimus Prime-ferpakking is in papieren ferpakking ûntwurpen foar in bousteintaspul. De foarkant fan de doaze lit it yninoarsette produkt sjen, sadat de foarm en de beweechbere ûnderdielen dúdlik binne foar keapers. De minimalistyske styl en it kleurskema wjerspegelje it karakter fan it taspul. Werjefte- en ferpakkingsfunksjes binne yn ien struktuer kombinearre. It boppedeksel iepenet en ûntbleatet laachsgewize sekjes mei bousteinen. De ûnderste doaze iepenet nei beide kanten en foarmet aparte opbergdoazen. Ûnderdielen kinne op type sortearre wurde, en de doaze kin op 'e nij brûkt wurde foar deistige opslach.

The Recognition

About the A' Design Award yn Izer

Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mi Transformers Optimus Prime Packaging Bousteintaspul Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao