Neon Nights Primêre Funksje: Romte foar Beurzenorganisator troch Hong Kong Trade Development Council

Neon Nights Primêre Funksje: Romte foar Beurzenorganisator troch Hong Kong Trade Development Council is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Evenemint en Barren Ûntwerp.

SulverEvenemint· 2021

Neon Nights Primêre Funksje: Romte foar Beurzenorganisator

troch Hong Kong Trade Development Council

Klant: Hong Kong Trade Development Council

A' Design Award yn Sulver Winner yn de kategory Evenemint

46,998

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #106406

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Neon Nights Primêre Funksje: Romte foar Beurzenorganisator

Neon Nights is in eveneminintûntwerp makke foar in modebeurs yn Hongkong. It konsept kombinearret aktuele modekleurentrends mei it uterlik fan retro Hongkongske neon-strjitteboerden. Trije gebieten binne ûntwurpen. In wolkomstynstallaasje stiet by de haadyngong fan de lokaasje. De yngong fan 'e eksposysjehal krige in passende behanneling. Binnen yn 'e hal biedt in multyfunksjonele romte fan 300 fjouwerkante meter plak oan modeshows, seminars en ynformele gearkomsten. Metalen ramten mei útstansde patroanen, efterljochte kleurde panielen en neon-eftige boerden foarmje it libbene uterlik.

De Erkenning

Oer de A' Design Award yn Sulver

Neon Nights Primêre Funksje: Romte foar Beurzenorganisator is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Neon Nights Primêre Funksje: Romte foar Beurzenorganisator wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Neon Nights Primêre Funksje: Romte foar Beurzenorganisator is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Ofmjittingen & Ferpakking: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Labels: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Produksjetechnology: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Untwerpútdaging: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Undersyk: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Ynspiraasje: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Projektdoer: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Operaasjestreamferrin: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patinten: Copyrights belong to Hong Kong Trade Development Council, 2019
Teamleden: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Ofbyldingskrediten: Hong Kong Trade Development Council