Birds and Coffee Ferpakking troch Kristina Pacesaite

Birds and Coffee Ferpakking troch Kristina Pacesaite is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Birds and Coffee Ferpakking

troch Kristina Pacesaite

Klant: Kavos gurmanai

A' Design Award yn Sulver Winner yn de kategory Ferpakking

24,434

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #106477

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Birds and Coffee Ferpakking

Elk produkt fertsjinnet in juste ferpakking. Troch dizze ferpakking te ûntwikkeljen holp ûntwerper in súksesfol kofjeroasterbedriuw om nije minsken te berikken dy't kofje fan premium kwaliteit wurdearje en soarchje oer de komôf. Troch it nije uterlik fan 'e ferpakking te leverjen, besocht ûntwerper de wearde te ferbetterjen fan' e hânmakke kofje dy't fan hast elk kontinint komt. It beslút om fûgelyllustraasjes fan elk lân te brûken wie basearre op har elegante natuer en ek in mei de hân makke gefoel dat se jouwe oan it definitive produkt. Kraftpapier en djippe donkerbrune kleur fan 'e yllustraasjes tsjinje ek itselde doel.

De Erkenning

Oer de A' Design Award yn Sulver

Birds and Coffee Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Birds and Coffee Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Birds and Coffee Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Ofmjittingen & Ferpakking: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Labels: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Produksjetechnology: Digital printing on kraft paper
Untwerpútdaging: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Undersyk: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Ynspiraasje: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Projektdoer: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operaasjestreamferrin: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Teamleden: Kristina Pacesaite