The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke by Birger Linke

The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke

by Birger Linke

Client: Birger Linke Design

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke

It Switserske biotechbedriuw Livinguard ûntwikkele in stof foar werbrûkbere mûlkapkes dy't baktearjes, skimmels en firussen (ynkl. Covid 19) by kontakt ûnwerksum makket en eliminearret. Dit idee wurdt ta libben brocht yn de ferpakking: It mûlkapke sit yn in sterile ferpakking. In fêstsittende plestik strip animearret – as men dy op en del skoot – in grafyske ôfbylding fan in firus dat yn it proses opiten wurdt, wat wat driuwend needsaaklike humor tafoeget yn wanhopige dagen. Om betizing fan mûlkapkes ûnder famyljeleden, en dêrmei krúsbesmetting, foar te kommen, sitte ferskillend kleure ferstelklips yn in aparte hoes om elk mûlkapke te personalisearjen.

The Recognition

About the A' Design Award yn Sulver

The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. The Mask That Ate The Virus Primary Function: Firus-Eliminearjend Mûlkapke is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography