Town Longquan Tower Liquor Ferpakking by Jin Tao He

Town Longquan Tower Liquor Ferpakking by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Brûns in Beheinde Edysje en Oanpast Ûntwerp Competition Category.

BrûnsBeheinde Edysje· 2021

Town Longquan Tower Liquor Ferpakking

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

A' Design Award yn Brûns Winner in Beheinde Edysje Category

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Verified Award Winner

Verify Award Status for #107515

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Ferpakking

It ûntwerp brûkt it konsept fan 'e toer foar it útfieren fan' e kreative, dêr unike flesse-foarmige wyn boppe op in toer, yn Sina is d'r "gjin trije sûnder in feest" wêryn de betsjutting fan mear as trije, twa freonen, wyn drinke is net moai. In persoan dy't yn meditaasje boppe op in flessedeksel sit, betsjut dat wyn net allinich is foar it ferljochtsjen fan fertriet, mar ek foar yntrospeksje troch wynproeven.

The Recognition

About the A' Design Award yn Brûns

Town Longquan Tower Liquor Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Town Longquan Tower Liquor Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Town Longquan Tower Liquor Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO