Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Beheinde Edysje en Oanpast Ûntwerp Competition Category.
GoudBeheinde Edysje· 2020
Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award yn Goud Winner in Beheinde Edysje Category
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The Design
About Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp
Zacapa Reserva Limitada 2019 is in ferpakkingsûntwerp yn beheinde oplage foar in ripe rum. It brune label mei letters yn goudfoly slút moai oan by de amberkleurige en gouden tinten fan de drank. De karakteristike petate-bân, in flochten strieband dy't yn spesjale kleuren foar dizze edysje makke is troch lokale Guatemalteekse ambachtsfroulju, sit om de flesse hinne. It ûntwerp fan de koker kombinearret kleurlagen en tekstueren ynspirearre troch it Guatemalteekse lânskip. Op de koker wurde de petate-bân en de karakteristike bân mei priuwnotysjes yn gouden tinten presintearre.
The Recognition
About the A' Design Award yn Goud
Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zacapa Reserva Limitada 2019 Rum Ferpakkingsûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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