Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Beheinde Edysje en Oanpast Ûntwerp Competition Category.
SulverBeheinde Edysje· 2020
Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award yn Sulver Winner in Beheinde Edysje Category
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The Design
About Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp
Ciroc White Grape is in flesûntwerp yn beheinde oplage, makke foar de yntroduksje fan in smaak foar it feestseizoen. De fisuele strategy nimt ynspiraasje fan sjampanje en wite druven. De flesse is ôfwurke yn in sêfte goudtoan dy't as oanpaste kleur ûntwikkele is. De klassike Ciroc-orbe stiet boppe op de flesse yn metalisearre polearre goud. In hoannemedaljon mei in gouden glâns-ôfwurking ferskynt ûnderoan de flesse. It toan-op-toan goudeffekt is feestlik en elegant. De flesse fan 750 ml is bedoeld as seizoensbûn kado.
The Recognition
About the A' Design Award yn Sulver
Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ciroc White Grape Vodka Beheinde Oplage Ferpakkingsûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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