X-Hale Kampanjeûntwerp troch Yiwen Tu is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2021

X-Hale Kampanjeûntwerp

troch Yiwen Tu

Klant: The International Society for Performing and Visual Arts

A' Design Award yn Brûns Winner yn de kategory Grafysk

9,902

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #109267

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer X-Hale Kampanjeûntwerp

X-Hale is in kampanjeûntwerp dat makke is foar in firtuele keunsttentoanstelling. De kampanje omfettet in logo, posters, in banner, in trailer en grafyske assets foar live streaming. It wichtichste fisuele elemint is in 2.5D-typografyske struktuer. Iridesearjende kleuren wurde brûkt om ljochtheid, floei en mystearje op te roppen. In protte items, lykas fjouwerkante posters en sitaatkaarten, binne animearre mei in rêstige, azemjende beweging. De materialen binne taret foar in webside en sosjale media yn ferskate formaten. De kampanje stipet online petearen tusken keunstners en publyk tidens de pandemy.

De Erkenning

Oer de A' Design Award yn Brûns

X-Hale Kampanjeûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan X-Hale Kampanjeûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. X-Hale Kampanjeûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Ofmjittingen & Ferpakking: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Labels: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Produksjetechnology: 2.5D typography, Iridescent, photoshop, c4d
Untwerpútdaging: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Undersyk: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Ynspiraasje: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Projektdoer: This is an ongoing project starting in July 2020 in New York and Beijing
Operaasjestreamferrin: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Teamleden: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Ofbyldingskrediten: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu