Hmp Fisuele Identiteit by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2021

Hmp Fisuele Identiteit

by Fanny De Bray

Client: Made for you

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp Fisuele Identiteit

HMP is in fisuele identiteit dy't makke is foar in meganysk yngenieursgroep. It logo ûnderstreket de krêft fan it bedriuw en ferdúdliket de kommunikaasje derfan. De letters binne foarme op deselde wize as de groep se op harren stikken stimpelt. Skisses en technyske skema's op de eftergrûn roppe de wrâldwide stipe op dy't HMP levert. Elk espertizegebiet wurdt markearre troch in piktogram en in spesifike kleur, dy't tegearre mei de kliïnt selektearre binne om de ferskillende tsjinsten út te lizzen. De identiteit is oanpast foar digitale en printe media, wêrûnder fisitekaartsjes, briefpapier en mappen.

The Recognition

About the A' Design Award yn Izer

Hmp Fisuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Hmp Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Hmp Fisuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez