La Pause Parisienne Visuele Identiteit by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
IzerGrafysk· 2021
La Pause Parisienne Visuele Identiteit
Client: Made for you
A' Design Award yn Izer Winner in Grafysk Category
Verified Award Winner
Verify Award Status for #109854The Design
About La Pause Parisienne Visuele Identiteit
La Pause Parisienne is in visuele identiteit dy't makke is foar in driuwende evenemintenromte yn Parys. De letters fan de namme binne foarme as beamblêden, en in schreef-typografy mei rûne blêdfoarmen jout in elegant en sêft karakter. De letter U lêst as in pauzesymboal en as in lege romte binnen it wurd, omraamd troch in kroan fan blêden. Grienselements en plantôfbyldings omringje it logo om de oanwêzigens fan de natuer te fersterkjen. De identiteit slút oan by de florale dekoraasje fan de renovearre lokaasje fan 460 kante meter, dy't oerdeis en jûns gearkomsten en eveneminten hostet.
The Recognition
About the A' Design Award yn Izer
La Pause Parisienne Visuele Identiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan La Pause Parisienne Visuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. La Pause Parisienne Visuele Identiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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