Rosa Roxburghii Teeferpakking troch Guangzhou Cheung Ying Design Co., Ltd.

Rosa Roxburghii Teeferpakking troch Guangzhou Cheung Ying Design Co., Ltd. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2021

Rosa Roxburghii Teeferpakking

troch Guangzhou Cheung Ying Design Co., Ltd.

Klant: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award yn Goud Winner yn de kategory Ferpakking

28,750

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111732

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Rosa Roxburghii Teeferpakking

Rosa Roxburghii is in ferpakkingsûntwerp foar in teedrank yn blik. De kontener is in aluminium blikje fan 65 mm lang, 65 mm breed en 95 mm heech, mei in ynhâld fan 245 ml. De grafyske foarmjouwing brûkt in yllustraasje yn Sineeske styl fan in rosa roxburghii-teetún, dy't de soarch werjout fan it plantsjen oant it útkiezen fan de materialen. Tradisjonele Sineeske eleminten en in gelokbringende reade temakleur foarmje de opmaak. De ferpakking waard makke om it produkt in dúdlike identiteit te jaan en om sûnens, natuerlikens, fitaliteit en erfgoed út te drukken.

De Erkenning

Oer de A' Design Award yn Goud

Rosa Roxburghii Teeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Rosa Roxburghii Teeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Rosa Roxburghii Teeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Ofmjittingen & Ferpakking: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Labels: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Produksjetechnology: The design material is made of aluminum can.
Untwerpútdaging: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Undersyk: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Ynspiraasje: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Projektdoer: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operaasjestreamferrin: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Teamleden: Creative Director: Zhiji Dong
Designer: Lu Gu