Shangri La Wynferpakking troch Pufine Advertising Ltd. Co.

Shangri La Wynferpakking troch Pufine Advertising Ltd. Co. is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Shangri La Wynferpakking

troch Pufine Advertising Ltd. Co.

Klant: Yunnan Shangri-La Wine Co. LTD

A' Design Award yn Sulver Winner yn de kategory Ferpakking

27,921

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #111820

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shangri La Wynferpakking

Shangri La is in ferpakkingsûntwerp foar in searje fan trije reade wynen. De etiketten brûke tradisjonele Easterske inketskilderij-tekstueren om de streaming fan de wyn en de stam fan in âlde druvestok te suggerearjen. Njonkeninoar pleatst foarmje de trije ferpakkingen ien kronkeljende stam. Elke ferpakking draacht in dier út it produksjegebiet: in flinter foar de loft, in fisk foar it wetter en in pika foar de grûn. De etiketten binne makke fan kapokpapier mei in rûch oerflak, en it reliëf foarmet de tekstuer fan âlde bast. It ûntwerp lûkt de oandacht nei tradisjonele keunst en nei de natuerlike omjouwing.

De Erkenning

Oer de A' Design Award yn Sulver

Shangri La Wynferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shangri La Wynferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shangri La Wynferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Ofmjittingen & Ferpakking: Length:300mm, width:90mm, height:90mm
Labels: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Produksjetechnology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Untwerpútdaging: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Undersyk: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Ynspiraasje: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Projektdoer: The project began in October 2019 and will be completed in August 2020
Operaasjestreamferrin: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Teamleden: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,