Heffron Primary Function: Rumfleske-ferpakking by Martin Zouhar

Heffron Primary Function: Rumfleske-ferpakking by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

Heffron Primary Function: Rumfleske-ferpakking

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Heffron Primary Function: Rumfleske-ferpakking

Heffron is it ferpakkingsûntwerp foar in rum dy't makke wurdt troch in Tsjechyske stokerij. De rum earet de Tsjechoslowaakske legioenen, dy't tusken 1914 en 1918 yn Ruslân fochten en holpen de Tsjechoslowaakske Republyk te fêstigjen. Heffron is de namme fan it lêste skip dat de legioenslju fan Ruslân nei Europa brocht. It ûntwerp is ynspirearre troch de brieven dy't de soldaten ûnderweis op de lange reis nei hûs stjoerden. De trochsichtige glêzen fleske hâldt 500 ml. It etiket is makke fan struktuearre rjemmekleurich papier mei in perforaasjestimpel yn briefûntwerp en pleatslike glânslak, printe yn trije kleuren.

The Recognition

About the A' Design Award yn Sulver

Heffron Primary Function: Rumfleske-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Heffron Primary Function: Rumfleske-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Heffron Primary Function: Rumfleske-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.