Boo Primêre funksje: Ferpakking foar skjinmakprodukten troch Evgeniya Abramova

Boo Primêre funksje: Ferpakking foar skjinmakprodukten troch Evgeniya Abramova is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Boo Primêre funksje: Ferpakking foar skjinmakprodukten

troch Evgeniya Abramova

Klant: Boo

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,882

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #114004

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Boo Primêre funksje: Ferpakking foar skjinmakprodukten

Boo is in ferpakkingsûntwerp foar in line skjinmakprodukten bedoeld foar húshâldingen mei jonge bern. De line omfettet in gel foar it waskjen fan berneservies en boartersguod mei kamilleëkstrakt, in flieren-skjinmakgel mei aloë vera-ekstrakt en in badkeamerspray mei teeboommekstrakt. De produkten binne basearre op natuerlike yngrediïnten, sûnder kleurstoffen en geuren. Elke plestik flesse draacht in krimphoeslabel yn ljochte kleuren. Yllustraasjes fan mikroben ferskine op de labels, en elk produkt lit in oare mikrobe sjen. Trochsichtige dielen fan de flesse suggerearje dat baktearjes fuortfage wurde.

De Erkenning

Oer de A' Design Award yn Sulver

Boo Primêre funksje: Ferpakking foar skjinmakprodukten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Boo Primêre funksje: Ferpakking foar skjinmakprodukten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Boo Primêre funksje: Ferpakking foar skjinmakprodukten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Ofmjittingen & Ferpakking: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Labels: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Produksjetechnology: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Untwerpútdaging: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Undersyk: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Ynspiraasje: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Projektdoer: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Operaasjestreamferrin: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patinten: Copyrights belong to Evgeniya Abramova, 2019
Teamleden: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Ofbyldingskrediten: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin