Hotel New Grand Ready-to-eat Meals Fiedselferpakking by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Fiedselferpakking by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2021

Hotel New Grand Ready-to-eat Meals Fiedselferpakking

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Fiedselferpakking

Hotel New Grand Ready-to-eat Meals is in ferpakkingsûntwerp foar taretten iten, wêrûnder beefcurry, hinnecurry en Napolitan pastasaus. It doaske is makke fan karton en brûkt it motyf fan in soppanne as haadgrafysk elemint. It minimalistyske ûntwerp mijt de yllustraasjes en itensfoto's dy't gewoanwei op ready-to-eat-ferpakkingen te sjen binne. De bedoeling is om de tradysje en it oansjen fan in klassyk hotel yn Yokohama oer te bringen mei in fleuchje humor. De ferpakking past by mielen thús en wurdt ek keazen as kado.

The Recognition

About the A' Design Award yn Goud

Hotel New Grand Ready-to-eat Meals Fiedselferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Hotel New Grand Ready-to-eat Meals Fiedselferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hotel New Grand Ready-to-eat Meals Fiedselferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.