Akbank ATM Primêre Funksje: Ynterface foar jildautomaat troch Akbank T.A.S is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp.
SulverYnterface· 2021
Akbank ATM Primêre Funksje: Ynterface foar jildautomaat
troch Akbank T.A.S
Klant: Akbank
A' Design Award yn Sulver Winner yn de kategory Ynterface
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #114208It Untwerp
Oer Akbank ATM Primêre Funksje: Ynterface foar jildautomaat
Akbank ATM is in web-basearre ynterface dy't ûntwurpen is foar jildautomaten. De ynterface wurdt toand op skermen fan 1024 by 768 piksels en stipet ferskate talen, wêrûnder Ingelsk, Dútsk, Russysk en Frânsk. In personalisearre dashboard presintearret ynhâld basearre op gedrachspatroanen fan brûkers en modellen foar finansjele besluten. Ienfâldige yndielingen en dúdlike ynformaasje helpe brûkers om elke stap te folgjen. De mobyl-eftige oanpak brûkt fertroude ynteraksjes, en de gemiddelde transaksje duorret sa'n tsien sekonden minder as foarhinne.
De Erkenning
Oer de A' Design Award yn Sulver
Akbank ATM Primêre Funksje: Ynterface foar jildautomaat is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Akbank ATM Primêre Funksje: Ynterface foar jildautomaat wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Akbank ATM Primêre Funksje: Ynterface foar jildautomaat is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Ofmjittingen & Ferpakking
- 1024px X 768px screens within an Automated-Teller-Machine device
- Labels
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Produksjetechnology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Untwerpútdaging
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Undersyk
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Ynspiraasje
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Projektdoer
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operaasjestreamferrin
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patinten
- Copyrights belong to Akbank T.A.Ş, 2020.
- Teamleden
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Ofbyldingskrediten
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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