Amarico Aperityf-ferpakking troch Radoslav Dostal

Amarico Aperityf-ferpakking troch Radoslav Dostal is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Amarico Aperityf-ferpakking

troch Radoslav Dostal

Klant: Amàrico

A' Design Award yn Sulver Winner yn de kategory Ferpakking

25,489

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #114557

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Amarico Aperityf-ferpakking

Amarico is in etiket- en ferpakkingsûntwerp makke foar in Italiaanske aperityf. It ûntwerp brûkt botaniske motiven om de geurige, komplekse en natuerlike yngrediïnten fan de drank te wjerspegeljen. De yllustraasjes binne tekene mei digitale kryten, en yndividuele krûden waarden oardere yn in spegele komposysje ynspirearre troch dekorative keunst. Hjoeddeiske mei de hân makke lettertypen begeliede de bylden. Ien inkeld etiket wynt him om de flesse hinne en ferbynt it logo en de markearre tekst mei fergulde kontoeren fan krûden. De flesse mjit 70 by 70 by 240 millimeter.

De Erkenning

Oer de A' Design Award yn Sulver

Amarico Aperityf-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Amarico Aperityf-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Amarico Aperityf-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Ofmjittingen & Ferpakking: 70 mm x 70 mm x 240 mm
Labels: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Produksjetechnology: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Untwerpútdaging: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Undersyk: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Ynspiraasje: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Projektdoer: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Operaasjestreamferrin: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patinten: n/a
Teamleden: Radoslav Dostal, Tomas Nedved, Jan Blazek
Ofbyldingskrediten: Photographer: Julius Filip