Green Boat Song Ferpakking troch Evan Chen and Ziming Guo

Green Boat Song Ferpakking troch Evan Chen and Ziming Guo is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Green Boat Song Ferpakking

troch Evan Chen and Ziming Guo

Klant: Lascaux Design Institute Inc.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,083

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #114998

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Green Boat Song Ferpakking

De ferpakking is foar in lânbouprodukt. It brûkt Kleinblau yn in grut gebiet om profesjonele sfear te meitsjen, de kwaliteit fan produkten te reflektearjen en de merkfunksje fan biologysk te beklamjen. It haadlichaam oannimt prachtige houtsneedprinten, dy't frij groeiende hinnen en briedomjouwing ôfbyldzje. Omlizzende wynstokken en blommen bringt in gefoel fan natuer en suverens. De yndieling fan produktynformaasje ferryket de byldynhâld, en tagelyk jout it ek genôch romte om te sykheljen.

De Erkenning

Oer de A' Design Award yn Sulver

Green Boat Song Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Green Boat Song Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Green Boat Song Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Ofmjittingen & Ferpakking: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Labels: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Produksjetechnology: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Untwerpútdaging: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Undersyk: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Ynspiraasje: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Projektdoer: The project started with Suzhou in November 2020.
Operaasjestreamferrin: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Teamleden: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang