Pure Produktferpakking troch Ouzhu Huang and Qinjie Lu

Pure Produktferpakking troch Ouzhu Huang and Qinjie Lu is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Pure Produktferpakking

troch Ouzhu Huang and Qinjie Lu

Klant: Shenzhen Laika Technology Co., Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

8,724

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #115549

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pure Produktferpakking

Pure is in ferpakkingsûntwerp foar in wetterfontein foar húsdieren. Blau en wyt binne de haadkleuren, wêrby't blau stiet foar wetter en wyt foar suverens. De twadiminsjonale silhûetten fan fiif kanten fan it produkt binne op de doaze printe, sadat keapers de krekte foarm fan it artikel binnenyn sjen kinne, wylst deselde patroanen tagelyk as fersiering tsjinje. In stadichoan feroarjende blauwe toan suggerearret skjin streamend wetter. De doaze mjit 300 by 210 by 220 millimeter en is makke fan klaai-coated news back board mei ivoorkarton, matte film, parelkatoen en kunstpapier.

De Erkenning

Oer de A' Design Award yn Izer

Pure Produktferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Pure Produktferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Pure Produktferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Ofmjittingen & Ferpakking: 300 mm x 210 mm x 220 mm
Labels: Pet Product, Water, Pure, Packaging, Blue, White
Produksjetechnology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Untwerpútdaging: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Undersyk: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Ynspiraasje: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Projektdoer: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operaasjestreamferrin: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Teamleden: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Ofbyldingskrediten: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020