Changle Wichtichste Funksje: Ferpakking foar Sterke Drank troch Hai Xia Huang

Changle Wichtichste Funksje: Ferpakking foar Sterke Drank troch Hai Xia Huang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Changle Wichtichste Funksje: Ferpakking foar Sterke Drank

troch Hai Xia Huang

Klant: Yuto Group

A' Design Award yn Izer Winner yn de kategory Ferpakking

11,181

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #116260

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Changle Wichtichste Funksje: Ferpakking foar Sterke Drank

Boektekst: Changle is in ferpakkingsûntwerp foar in Sineeske sûnenswyn. De bûtenste doaze is makke fan golfkarton en kin plat opfâldbe wurde foar transport, om dêrnei fluch yn de bottelfabryk yninoar set te wurden. It opfâldzjen fan de doaze bespaart romte en kosten by ferstjoering. De grafyk lit in ivichgrien beam sjen dy't omheech en nei bûten groeit, tegearre mei in Ganoderma-platfoarm, in kraanfûgel en de Nanshan-heuvels. Longan, medlar en Angelica dahurica binne ek yn it byld ferwurke. Der binne lichte, retro kleuren brûkt. De doaze mjit 100 by 100 by 270 millimeter en befettet in flesse fan 500 milliliter.

De Erkenning

Oer de A' Design Award yn Izer

Changle Wichtichste Funksje: Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Changle Wichtichste Funksje: Ferpakking foar Sterke Drank wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Changle Wichtichste Funksje: Ferpakking foar Sterke Drank wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Ofmjittingen & Ferpakking: Box：100mmx100mmx270mm
Bottle：500ml
Labels: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Produksjetechnology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Untwerpútdaging: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Undersyk: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Ynspiraasje: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Projektdoer: The project done within 1 months in Shenzhen.
Operaasjestreamferrin: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Teamleden: Designer:Huang Hai xia, Art direction:Li Yu Chun