Toothpaste Ferpakking by Kazuo Fukushima

Toothpaste Ferpakking by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

Toothpaste Ferpakking

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #117108

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Colors

The Design

About Toothpaste Ferpakking

It idee foar ûntwerp fan tandpasta-ferpakking is in akwarelbuis. It herinnert de wille fan it kiezen fan kleuren by it skilderjen. De tandpasta is in unike kombinaasje fan natuerlike yngrediïnten en fûn aminosoeren. Dêrom is de boppeste helte fan 'e tandpastaferpakking in natuerlike útdrukking, en de ûnderste helte is in wittenskiplike en technologyske útdrukking. It is in ûntwerp dat twa ferskillende eleminten kombinearret yn ien. Uteinlik kombineart it merkmerk twa toskeboarstels yn 'e foarm fan in krús om gewoan de fersekering mûnlinge produkten te ûntwerpen.

The Recognition

About the A' Design Award yn Sulver

Toothpaste Ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Toothpaste Ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Toothpaste Ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie