Family Series Baijiu Ferpakking troch Mason Wang

Family Series Baijiu Ferpakking troch Mason Wang is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Family Series Baijiu Ferpakking

troch Mason Wang

Klant: Gui Brewery Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,576

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #117380

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Family Series Baijiu Ferpakking

Family Series is in ferpakkingsûntwerp foar maotai-smaak Baijiu, ûntwurpen foar fjouwer wichtige libbensbarrens yn de tradisjonele Sineeske kultuer: houlik, berte, jierdei en promoasje. Elke ferpakking brûkt read en goud, kleuren dy't ferbûn binne mei fiering en aadlikheid. De patroanen omfetsje luan en feng foar houlik, kylin foar bern, karper en gouden draak foar karriêrepromoasje, en den en wite kraan foar lang libben. De dekorative flesse-ûnderdielen binne fan matrijsgietsjen zinklegering mei in reliëfeffekt en fergulding. De twadielige dop rekket beskeadige by it iepenjen, wat helpt om ferfalsking te foarkommen.

De Erkenning

Oer de A' Design Award yn Brûns

Family Series Baijiu Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Family Series Baijiu Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Family Series Baijiu Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Ofmjittingen & Ferpakking: Width 105mm x Depth 105mm x Height 260mm
Labels: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Produksjetechnology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Untwerpútdaging: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Undersyk: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Ynspiraasje: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Projektdoer: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operaasjestreamferrin: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Teamleden: Wuhan Pufan Advertising Co., Ltd