Fenyangwang Primêre Funksje: Drankferpakking by Neptune Team

Fenyangwang Primêre Funksje: Drankferpakking by Neptune Team is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

Fenyangwang Primêre Funksje: Drankferpakking

by Neptune Team

Client: Neptune Team

A' Design Award yn Sulver Winner in Ferpakking Category

22,447

Verified Award Winner

Verify Award Status for #117401

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenyangwang Primêre Funksje: Drankferpakking

Fenyangwang is in drankferpakking makke foar it tritichjierrich jubileum fan in Sineeske distillearderij. It ûntwerp is basearre op de Sineeske kalinder, in gewoan helpmiddel dat brûkt wurdt om tiid by te hâlden yn it deistich libben en wurk. Eltse dei wurdt der in blêd ôfskuord om de komst fan in nije dei te markearjen. Op dizze ferpakking wurde kalinderblêden fan tritich jier lyn op harren plak holden, wat de brouwdatum yn in retro styl toant. De doaze is makke fan karton en ôfmakke mei printtechnology. De grutte is 145 by 90 by 235 millimeter. It doel is om tritich jier ûnderfining út te drukken.

The Recognition

About the A' Design Award yn Sulver

Fenyangwang Primêre Funksje: Drankferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Fenyangwang Primêre Funksje: Drankferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Fenyangwang Primêre Funksje: Drankferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.
Dimensions & Packaging: 145mm*90mm*235mm
Tags: Liquor, packaging, liquor packaging, creative packaging
Production Technology: Cardboard box，Printing technology
Design Challenge: Visual symbolization
Research: The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.
Inspiration: The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.
Project Duration: Start in October 2020 and finish in December 2020
Operation Flow: Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.
Team Members: Bxl Neptune Team