Prakrishi Ferpakking foar Droege Fruchten by Vishal Vora

Prakrishi Ferpakking foar Droege Fruchten by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2021

Prakrishi Ferpakking foar Droege Fruchten

by Vishal Vora

Client: Prakrishi

A' Design Award yn Goud Winner in Ferpakking Category

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Colors

The Design

About Prakrishi Ferpakking foar Droege Fruchten

Prakrishi is in ferpakkingssearje foar droege fruchten, makke foar de Yndiaanske merk. It ûntwerp presintearret in fisueel ferhaal fan in keninkryk fan sûnens, wêryn't elke droege frucht toand wurdt as kening fan syn eigen keninkryk. De ferpakking is monogromatysk, en allinnich de droege frucht is yn kleur printe, sadat it iten it sintrale punt fan elk pak wurdt. De searje brûkt ziplock-pûden mei fjouwerkleurendruk. Elk pak mjit 140 mm yn 'e breedte en 210 mm yn 'e hichte. It doel is om it produkt dúdlik en werkenber te meitsjen op in fol skap.

The Recognition

About the A' Design Award yn Goud

Prakrishi Ferpakking foar Droege Fruchten is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Prakrishi Ferpakking foar Droege Fruchten wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Prakrishi Ferpakking foar Droege Fruchten makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team