BonBonne Nuit Snoepferpakking by Ka Wai Tsun

BonBonne Nuit Snoepferpakking by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2021

BonBonne Nuit Snoepferpakking

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award yn Izer Winner in Ferpakking Category

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Colors

The Design

About BonBonne Nuit Snoepferpakking

BonBonne Nuit is in ferpakkingsûntwerpssearje foar snoep. De namme kombinearret twa Frânske wurden, bon bon, wat snoep betsjut, en bonne nuit, wat goeie nacht betsjut. It konsept noeget klanten út om harren eigen ludide dreamen te priuwen. De ferpakkingen brûke in montaazjestyl dy't surrealistyske eleminten byinoar bringt. Om't ludide dreamen kontrolearber binne, suggerearret it ferhaal op elke ferpakking in winsk dy't minsken wierskynlik hawwe. De konseptuele produktnammen binne bedoeld om ferbyldingsfolle sênes yn de geast op te roppen. De searje omfettet trije sekjes, trije lytse ronde doazen en twa rjochthoekige hantsjedoazen.

The Recognition

About the A' Design Award yn Izer

BonBonne Nuit Snoepferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan BonBonne Nuit Snoepferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. BonBonne Nuit Snoepferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.