Mijia Toothbrush Ferpakking by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2021

Mijia Toothbrush Ferpakking

by Xiaomi

Client: Xiaomi

A' Design Award yn Izer Winner in Ferpakking Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Ferpakking

Mijia Toothbrush is in kadoreedoaspakket dat ûntwikkele is foar in elektryske tosknboarstelsette. De bûtenste doaze ûntliend syn foarm en kleur oan it produkt deryn. In ljochtblau basreliëf beslacht it oerflak en werhellet de sêfte linen fan de tosknboarstel. Twa hege ultravioletlinen binne oer it patroan printe om djipte ta te foegjen en it elegante yndustriële ûntwerp te beklamjen. De ljochtblauwe tint komt oerien mei it produkt, wêrtroch de doaze in ienheidlik gehiel foarmet. De ferheven grafyk makket it oerflak trijedimensjonaler en helpt de kadosette opfalle yn winkels.

The Recognition

About the A' Design Award yn Izer

Mijia Toothbrush Ferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Mijia Toothbrush Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Mijia Toothbrush Ferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang