Constellation Oanstekker Ferpakking by Sunhwa Lee and Wenyuan Chen

Constellation Oanstekker Ferpakking by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2021

Constellation Oanstekker Ferpakking

by Sunhwa Lee and Wenyuan Chen

Client: Zippo (China) Outdoor Products Co., Ltd.

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #119120

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Colors

The Design

About Constellation Oanstekker Ferpakking

Constellation is in ferpakkingsûntwerp yn beheinde oplage foar sammelbere oanstekkers. De ferpakking ljochtet op troch lytse stipkes op it oerflak, en de ljochtsjes kinne ien foar ien oanset wurde om ferskillende stjerrebylden te foarmjen. Oan 'e ein fan it effekt ferfaagje de ljochtsjes stadichoan yn en út. It ljochteffekt is oplaadber mei in USB-kabel en duorret tolve oeren by folsleine oplading. De oanstekkers sitte mei magneten fêst oan de binnenferpakking, sadat de doaze ek as display brûkt wurde kin. In ferburgen trijehoekige stang klapt oan de efterkant út om de ferpakking rjochtop stean te litten. Papier is it wichtichste brûkte materiaal.

The Recognition

About the A' Design Award yn Goud

Constellation Oanstekker Ferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Constellation Oanstekker Ferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Constellation Oanstekker Ferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Team Members: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen