Burning Tea Drankfleskeferpakking troch Genki Forest

Burning Tea Drankfleskeferpakking troch Genki Forest is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2021

Burning Tea Drankfleskeferpakking

troch Genki Forest

Klant: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award yn Izer Winner yn de kategory Ferpakking

12,696

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #119725

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Burning Tea Drankfleskeferpakking

Burning Tea is in ferpakkingsûntwerp foar in flesse teedrank. De flesse is makke fan PET, in ljochte en trochsichtige plestik dy't bestand is tsjin stjitten. It etiket is foarnamelik swart-wyt, en in gouden flammesymboal markearret de foarkant sadat it produkt maklik te sjen is op drokke skappen. De merknamme brûkt karakters tekene yn de styl fan it âlde Sineeske amtlike skrift. De flesse mjit 66 mm yn breedte en 220 mm yn hichte. De taille is nei binnen tekene foar in makliker gryp, en in ringbasis foeget stabiliteit ta. Eftergrûnkleuren jouwe elke smaak oan.

De Erkenning

Oer de A' Design Award yn Izer

Burning Tea Drankfleskeferpakking is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Burning Tea Drankfleskeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Burning Tea Drankfleskeferpakking wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Ofmjittingen & Ferpakking: Width 66mm x Height 220mm
Labels: Branding, Packaging, bottle, 3D, water
Produksjetechnology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Untwerpútdaging: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Undersyk: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ynspiraasje: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Projektdoer: The project started in June 2017.
Operaasjestreamferrin: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Teamleden: Xiaochen Liu
Chu Xu
Ofbyldingskrediten: Xiaochen Liu