Ballantines 17 Primary Function: Kadoferpakking troch Li-Shang Printing Co., Ltd

Ballantines 17 Primary Function: Kadoferpakking troch Li-Shang Printing Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Ballantines 17 Primary Function: Kadoferpakking

troch Li-Shang Printing Co., Ltd

Klant: Li-Shang Printing Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

22,909

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120433

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ballantines 17 Primary Function: Kadoferpakking

Book Text: Ballantines 17 is in kadoferpakkingsûntwerp makke foar in blende whisky. De stive doaze is produsearre mei UV-offsetprint op sulverfoaljepapier, mei goud- en blauwe steunkleuren en reliëf-logo's. In transportbânmeganisme ûnder de doaze tilt in boekstander omheech as it deksel del lein wurdt, wêrby't de flesse op in gouden poadium presintearre wurdt. Gouden printen del it paad registrearje de eardere jierren dat de priis wûn waard. Kurke stalen fan krûden en smaken binne foar oan it deksel pleatst. De arranzjearring liedt earst it sjen, dan it rûken en dan it priuwen.

De Erkenning

Oer de A' Design Award yn Sulver

Ballantines 17 Primary Function: Kadoferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ballantines 17 Primary Function: Kadoferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ballantines 17 Primary Function: Kadoferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Ofmjittingen & Ferpakking: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Labels: whisky, packaging, liquor packaging, creative packaging
Produksjetechnology: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Untwerpútdaging: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Undersyk: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Ynspiraasje: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Projektdoer: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Operaasjestreamferrin: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Teamleden: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Ofbyldingskrediten: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.