Yanjing White Beer Bierferpakking troch Gen Xu and Feihu Han

Yanjing White Beer Bierferpakking troch Gen Xu and Feihu Han is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Yanjing White Beer Bierferpakking

troch Gen Xu and Feihu Han

Klant: Beijing Yanjing Brewery Co.,Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,517

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #120520

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yanjing White Beer Bierferpakking

Yanjing White Beer is in ferpakkingsûntwerp foar bier yn flesse en blik. De grafyk kombinearret Sineeske en Dútske kulturele ferwizingen, mei kleuren ûntliend oan in Dútsk fuotbaltenue en ôfbyldings fan mout en hop as earbetoan oan Dútslân, it lân fan komôf fan wittebier. In skyldfoarmich titelpaniel jout de produktnamme in prominint plak en hâldt de lay-out yn balâns. It blik folget de grutte fan in gemiddelde hân foar in feilige grip, en de taps talopende flesse kin op elke hichte fêstpakt wurde. De flesse is makke fan weromwinbaar glês en it blik fan weromwinber aluminium.

De Erkenning

Oer de A' Design Award yn Brûns

Yanjing White Beer Bierferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yanjing White Beer Bierferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yanjing White Beer Bierferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Ofmjittingen & Ferpakking: 67.4*67.4*248mm, 54*54*170mm
Labels: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Produksjetechnology: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Untwerpútdaging: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Undersyk: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Ynspiraasje: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Projektdoer: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Operaasjestreamferrin: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Teamleden: Feihu Han
Gen Xu
Da Wu