Solemici Packaging Ferpakking foar fleisprodukten by Dmitry Kultygin

Solemici Packaging Ferpakking foar fleisprodukten by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2021

Solemici Packaging Ferpakking foar fleisprodukten

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award yn Sulver Winner in Ferpakking Category

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The Design

About Solemici Packaging Ferpakking foar fleisprodukten

Solemici is in ferpakkingsûntwerp foar Italjaanske fleislekkernijen lykas salami en prosciutto. It ûntwerp fergeliket de smaak fan it produkt mei masterwurken fan de renêssânsekeunst. De haadferpakking is in plestik skaaltsje mei in marmertekstuer printe derop. De papieren koptekst is makke mei offsetprinting en goudfoaljestimping, wat it premiumkarakter fan it produkt ûndersteunt. It skaaltsje mjit 225 mm yn hichte en 123 mm yn breedte. Heldere kleuren en kontrastearjende details helpe it produkt op te fallen op it winkelplanke. It ûntwerp wjerspegelet ek respekt foar tradisjonele produksjemetoaden.

The Recognition

About the A' Design Award yn Sulver

Solemici Packaging Ferpakking foar fleisprodukten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Solemici Packaging Ferpakking foar fleisprodukten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Solemici Packaging Ferpakking foar fleisprodukten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin